advertisement test

advertisement test
рекл. = copy testing

Англо-русский экономический словарь.

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  • Test Card F — is a test card that was created by the BBC and used on television in the United Kingdom and in countries elsewhere in the world for more than four decades. Like other test cards, it was usually shown while no programmes were being broadcast, but… …   Wikipedia

  • Test card — A test card, also known as a test pattern in the UK, North America and Australia, is a television test signal, typically broadcast at times when the transmitter is active but no program is being broadcast (often at startup and closedown). Used… …   Wikipedia

  • Test stamp — Two British Poached Egg test stamps. A test stamp, dummy stamp, or training stamp, is a label resembling a postage stamp that is used by postal authorities for testing equipment and/or training postal workers. They generally have the same size… …   Wikipedia

  • copy test — copy testing ˈcopy ˌtesting noun [uncountable] MARKETING the activity of showing an advertisement to a small group of people in order to find out if it works, before it is used on television, in a newspaper etc : • Copy testing is one of the… …   Financial and business terms

  • Cog (advertisement) — Cog …   Wikipedia

  • recognition test — UK US noun [C] ► MARKETING a test to see whether people remember a particular advertisement: » The recognition test measures the stopping power of the advertisement but does not tell us what the reader understood or retained of the advertisement …   Financial and business terms

  • recall test — / ri:kɔ:l test/ noun in advertising, a research test that checks how well someone can remember an advertisement ● A disappointing number of respondents in the recall test failed to remember the advertisement …   Marketing dictionary in english

  • Official National Lampoon Car Stereo Test and Demonstration Tape — Studio album by Ed Subitzky Released 1980 Genre Comedy, Demonstration …   Wikipedia

  • hall test — ➔ test1 * * * hall test UK US noun [C] MARKETING ► a method used by companies for testing a product or advertisement in which they invite a group of people into a room and ask them their opinions of it …   Financial and business terms

  • eye-movement test — / aɪ ˌmu:vmənt ˌtest/, eye tracking / aɪ ˌtrækɪŋ/ noun an advertising research test which involves recording the movement of a person’s eyes as they look at an advertisement to see which parts are of special interest ● The eye movement test will… …   Marketing dictionary in english

  • day after recall test — /ˌdeɪ ɑ:ftə ri:kɔ:l test/ noun an advertising research test to see how much someone can remember of an advertisement, the day after it appeared or was broadcast. Abbr DAR …   Marketing dictionary in english

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